Homestudy
Enterprise and Ownership
Task 1 - My Ideal Business
Answer the following questions:
- My ideal business would be...
- I would sell (give details)...
- Reasons for my choice are...
- My ideal Logo would look like... (draw your logo)
Task 2 - Limited v Unlimited
Download the table and state the pros and cons of being a limited or unlimited business.
Task 3 - Primary, Secondary and Tertiary Businesses
Research examples of each type of business (not those you looked at in class).
Personal FinanceTask 4 - Personal Finance: National Insurance
a) What is a NI number and when do you get one?
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b) When do you have to start paying NI?
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c) What do people who are self-employed have to pay?
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d) What about employers?
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- What is a national insurance number and when do you get one?
- When do you have to start paying NI?
- What do people who are self-employed have to pay?
- What about employers?
Task 5 - Personal Finance: Credit Cards
Compare 3 different credit cards: Consider they way they look, the amount of interest they charge and any bonuses of using the cards (e.g. store points).
Marketing
Task 6 - Marketing: TV advertisement
Watch 2 television adverts, if possible, advertising different goods and services and complete the table answering all questions.
Task 7 - Marketing: Packaging
Find 2 examples of packaging. Your teacher will tell you for which product. Write a list of the similarities and differences between the packaging then state which is most effective, in your opinion, and why.
Task 8 - Marketing: Segmentation and targeting
Research these market segments:
- Age
- Gender
- Culture
- Income
- Lifestyle, hobbies and interests
- Location
For each market segment, describe what businesses could focus on and give example businesses for each using this table.
Task 9 Ethical Business
Describe and evaluate the ethical behaviour of a business/es of your choice.
Using the internet research cases involving one of the ethical issues that we have discussed. For example animal testing or pirate dvd’s.
TASK
Write a newspaper article to explain the issue. You should also include the arguments for and against the practice and how the issue can be resolved/compromised. Task 10 - Functional Areas
Identify the main functional areas in a business. Produce a mind map of each area and describe their main features and responsibilities.
Task - PEST Analysis
Carry out a Pest analysis on a business of your choice.
You need to state examples of the Political, Economical, Social and Technological factors affecting the business giving reasons for each.
a) What is a NI number and when do you get one?
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b) When do you have to start paying NI?
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c) What do people who are self-employed have to pay?
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d) What about employers?
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Task - Sole traders
What is a sole trader?
- This is the most common type of business within the UK.
- This is a business that is owned by and controlled by the same person.
- The owner is the person who makes all the business decisions.
- The Sole Trader must take responsibility should anything go wrong.
- The Sole Trader must find the money to start up the business.
Using the Internet, research sole traders and answer the following questions:
- List all the places a sole trader can get funding to set up their business.
- Give 3 advantages of being a sole trader.
- Give 3 disadvantages of being a sole trader.
Task - Franchises
What are franchises?
- A Franchise is when a company sells its name to other people.
- The company allows those other people to trade using their products or services.
- The person or company that sells its name is often known as the Franchiser.
- The person who buys the name is the franchisee.
- A franchisee has the opportunity to sell the goods or services whilst using the franchiser's trademarks, brand name, brand image and reputation.
- The franchiser will charge a fee and also retain some control by issuing certain rules and guidelines for the franchisee to follow.
Define the following terms: Franchise, Franchisee and Franchiser. Summarise the process of how a franchise is setup. Give 2 advantages and 2 disadvantages of franchising.
Task
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Primary
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Secondary
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Tertiary
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Name of Business
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What do they sell?
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Where do they sell it?
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Where do you find out about the
business?
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Does the business have a website? If yes what id the web address?
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